Thanks to everyone who participated in our online Survey on Social Media Usage during April/May. Respondents included both large and small companies as well as industry associations.
Here are some of the top-level findings of interest:
- Period of time using Social Media: 25% less than 6 months, 15% for 6 to 12 months, 30% more than 1 yr, and 30% don't use social media
- Types of Social Media used: Twitter (63%), Facebook (68%), LinkedIn (47%)
- Frequency of Twitter Posts:Every day (46%), Weekly (23%) Monthly or less (31%)
- Reasons cited as "important" for using Social Media:Building company brand (94%)Finding customers/prospects (84%)Tracking competition/industry trends (60%)Drive product/service innovation (60%)Finding employees (30%)
- Responsibility for tracking & posting updates:In-house primary task assignment (22%)In-house secondary task (27%)Out-sourced (15%)Ad-hoc or no assigned responsibility (36%)
These findings tend to track with other surveys that I've seen, which confirm a high level of interest in using Social Media for business purposes but a big gap between those companies that have well-defined programs and those that don't.
It has become very clear that social media forums such as Twitter, Facebook, LinkedIn and others are now a key part of the overall marketing, branding and customer service mix for all companies. It's inevitable that your customers, competitors and partners are going to communicate about your market using these forums - - most already are.
The critical question is what are you going to do about it?
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