The brave new world of Social Media offers lots of opportunity for business marketing. However, it can also seem confusing and sometimes overwhelming.While some companies are getting excellent measurable results, others are either wasting their time and money or are just sitting on the sidelines because they don't know how to get started.
The bottom line is that information about your market and your company is already being shared by your customers, prospects and competitors every day through Social Media channels.
They are building relationships, strengthening brands and increasing prospects. You need to be out in front of the curve on Social Media or you may just get left behind!
Consider the following metrics for the "big two" Twitter & Facebook:
Twitter:
- 180 Million Unique Visitors per Month
- 300,000 Users Added per Day
- 1,500% Growth Since 2006
- Over 30 Million Tweets Per Day
Facebook:
- Over 400 million Facebook members
- Average user has 130 friends
- Users spend over 500 billion minutes on FB per month
- More than 100 million Facebook users engage with Facebook on external websites every month
- New tools allow FB users to "Like" external sites while browsing - thus driving their Friends to follow them
The Bottom Line:Marketing is no longer just a "one-to-many" advertising proposition or a PR program aimed at "influencing trusted intermediaries" to drive public opinion. It has now also become a dynamic "many-to-many conversation" in real time, where virtually everyone can be a powerful influencer on a brand's reputation.
Fortunately, there are lots to great tools out there, such as Tweetdeck, Hootsuite, Open Graph and many others, which can streamline your ability to leverage these dynamic conversations. But even the best tools are only helpful if you know how to use them. 
If you'd like to participate in an anonymous survey on the
Usage of Social Media Marketing For Business, click here.
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